# Needle Space Labs

> Brand and narrative for frontier-tech companies that just raised. Founded by Andy Jordan,
> a reporter (CNN, PBS, The Wall Street Journal) turned brand leader (Splunk, Expanse,
> Spire Global, Eightfold; two IPOs and one acquisition). Based in the San Francisco Bay
> Area, California. A human team with an agentic engine: people own the story, the
> standards, and every final call; agents do the volume.

## The offer

Find the story the company hasn't said yet, then build everything on it: category and
positioning, narrative and messaging, identity and voice, website, flagship brand film,
launch, and the documented agentic workflows the team keeps.

## Pricing ladder

- Story audit — free, 48 hours. Send a deck, get one page back: where the story is clear,
  where it breaks, and the sentence to lead with.
- Story sprint — fixed fee, 2-3 weeks. Positioning, narrative, and a messaging framework
  built from real interviews with founders, team, and customers.
- The 90-day rebrand — fixed fee, one quarter. Story, brand system, website, flagship film,
  launch, and handoff. Days 1-30 find the story, days 31-60 build the brand, days 61-90
  launch and hand off.
- Fractional head of brand and narrative — monthly, ongoing. A few days a week after
  launch, running the system and owning board, launch, and press narratives.

## Stance

No slop. Slop isn't AI; it's AI with nobody steering. Real reporting, real voices, honest
footage labeled when generated, and real proof with a number and a source.

## Sectors

AI, space and satellites, climate and energy, robotics, autonomy, biotech, quantum, advanced security, fintech, frontier tech.

## Contact

Email: andy@needlespacelabs.com
Subject line: Story audit: [your company]
LinkedIn: https://linkedin.com/in/asitwere
Portfolio: https://andyjordan.biz

## Pages

- / — home: the offer, how the quarter runs, who you get, pricing, FAQ
- /work — Spire Global, Splunk, Expanse, Eightfold
- /notes — field notes
- /notes/seed-deck — Your seed deck is not your story
- /notes/zero — The barrier to making has hit zero
- /notes/honest-ai — How I use AI without making slop
- /about — Andy Jordan, and why "Needle"
- /contact — free 48-hour story audit
- /sample-audit — a sample audit for a fictional company