Needle Space LabsWork
Four inflection points.
One method each time: find the story first, then build everything on it. Most of this work happened in about 90 days.
Full portfolioandyjordan.bizCampaigns, films, and every role in one place (opens in new tab)One constellation, many markets, one IPO story
The momentA space-data company heading into its public-market debut, selling one platform to aviation, maritime, weather, and government buyers.
The workRepositioned Spire in three months as the world's largest multi-purpose satellite constellation. Wrote the brand narrative, rebuilt the identity and site, and carried the story through the IPO window and earnings.
- The Spire brand narrative (opens in new tab)
- Beyond Visible (opens in new tab), a flagship campaign
- The Promise of Space is Here (opens in new tab), built on generative AI creative
A category, and a culture on camera
The momentA data company inventing a category, Machine Data, that needed explaining while revenue grew past $1B.
The workBuilt the in-house brand studio and the video engine behind the category. Created A Million Data Points, a brand and culture franchise in which Splunkers tell their own stories.
A brand built for an exit
The momentA security company with commercial and government buyers, ahead of its acquisition by Palo Alto Networks.
The workRebuilt the identity and narrative in three months, with distinct commercial and government brands and a video engine behind them.
A 90-day rebrand on an AI pipeline
The momentAn AI talent platform pivoting to AI agents, with the AI Interviewer as its lead story.
The workA full rebrand across every touchpoint in under three months, covering design, messaging, and site, produced on an end-to-end generative AI pipeline.
This is Eightfold AIBrand film · Made with Runway, Seedance and generative AIWatch on YouTube (opens in new tab)Where it started
Stories with a point.
Needle Space Labs began in 2018 as a social impact practice. Before it took on companies, it told stories about people who kept going.
Films and content for work that matters
The Point is the practice's offering for social-good organizations and projects built to make a difference. It takes a hard subject, finds the person inside it, and gives an audience a reason to care and a reason to act.
Tough stories, told with urgent optimism and defiant joy.
For nonprofits, social-good organizations, and mission-driven projects.Have a project with a point? Tell me about it →
