Needle Space LabsWork
Four inflection points.
One method each time: find the story first, then build everything on it. Most of this work happened in about 90 days.
Full portfolioandyjordan.bizCampaigns, films, and every role in one placeOne constellation, many markets, one IPO story
The momentA space-data company heading into its public-market debut, selling one platform to aviation, maritime, weather, and government buyers.
The workRepositioned Spire in three months as the world's largest multi-purpose satellite constellation. Wrote the brand narrative, rebuilt the identity and site, and carried the story through the IPO window and earnings.
- The Spire brand narrative
- Beyond Visible, a flagship campaign
- The Promise of Space is Here, built on generative AI creative
A category, and a culture on camera
The momentA data company inventing a category, Machine Data, that needed explaining while revenue grew past $1B.
The workBuilt the in-house brand studio and the video engine behind the category. Created A Million Data Points, a brand and culture franchise in which Splunkers tell their own stories.
A brand built for an exit
The momentA security company with commercial and government buyers, ahead of its acquisition by Palo Alto Networks.
The workRebuilt the identity and narrative in three months, with distinct commercial and government brands and a video engine behind them.
A 90-day rebrand on an AI pipeline
The momentAn AI talent platform pivoting to AI agents, with the AI Interviewer as its lead story.
The workA full rebrand across every touchpoint in under three months, covering design, messaging, and site, produced on an end-to-end generative AI pipeline.
This is Eightfold AIBrand film · Made with Runway, Seedance and generative AIWatch on YouTubeHuman stories, first
Before the practice took on companies, it told stories about people who kept going.
- A man facing early-onset Alzheimer's, and how he kept going
- Taking a camera out in the first weeks of Covid, when everyone else was locked inside